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News flash: we’ve recently set up a website for the BumbleMap platform, the “engine” behind Bumblehood. A German version is also available. As certain deadlines had to be met, only the most important parts of the site were implemented – it will be fine tuned, properly branded and optimized in the following weeks.
BumbleMap software will also have a strong SEO-friendly aspect, doing most of the work in that regard for the customer. Of course, this is not especially important for use on company intranets, but is invaluable when used for powering web sites of any kind. It is our goal to provide a complete solution which will meet all user requirements and keep up with the latest trends.
As far as Bumblehood is concerned, we have a major SEO update coming up, which should drastically improve organic traffic over time. One big issue we’re currently researching is duplicate content. Since we’re relying on the Topic Maps paradigm, it is logical to have the same entry in multiple instances within our tree structure. Let’s take Café de Paris in London for example, which you can access through the following paths:
United Kingdom – Local Businesses – Nightlife – Clubs
United Kingdom – Cities – London – Local Businesses – Nightlife – Clubs
United Kingdom – Cities – London – Areas – City of Westminster – Local Businesses – Nightlife – Clubs
All of these paths make semantic sense, but technically this is duplicate content in the eyes of search engines. One possible solution we’re considering is the introduction of canonical links, which will hopefully resolve any duplicate content worries.
Another thing we’re considering is introducing more “reader-friendly” links. Currently, links to all articles on Bumblehood have the /article/ID_hash format. Such flat structure has its advantages, but it’s really not convenient for showing in search engine result pages. Naturally, changes of this scope require tight cooperation with the development team, careful research and testing.
With the implementation of user registration and PDF printing option, Bumblehood’s beta days are numbered. There is still a long way to go, many improvements to be made and numerous features to be added, but we’ve made good progress thus far. Teamwork is everything, and my personal opinion is that’s one of our strongest points.
Posted by Vedran Banjeglav on July 15th 2009 --- Permalink --- Tagged in categories: What's up --- Comments on Forum
